Just like any information media, the internet cannot survive without advertisers. Most websites and online services are driven by advertisements. For newbie businesses, the internet is one of the most cost-effective ways to reach a large number of potential customers and to increase sales.
Per-action cost advertising (CPA) is an online marketing process where advertisers only pay every time the actions shown in their ads have been made such as registering the registration form or buying a product. For example, a client is asked to register for a form with their email address and zip code, when they send the form, the client will be paid by the advertiser.
In contrast to traditional models cost per click (CPC) for marketing where advertisers must pay each click or see their ads without a guarantee to lead or if a product will be sold, the CPA is a much better choice for low-budget advertisers.
CPA advertising is performance-based advertising. There are more guarantees that the money paid advertisers for advertising will be converted into profits unlike assuming that a product will be sold by only viewing ads.
In CPA ads, return on investment is also convinced especially for the initial or individual companies that have just started building businesses. This is also an effective way to reach a large number of prospective customers without expanding business resource limits.
The CPA network is responsible for CPA ads. The network pay affiliation with their traffic rewards of the agreed cost of advertisers for cost per lead or cost per sales. Conversion – means conversion of advertisements to lead (visitors to sites that disclose personal information so that it can be approached for a product to be sold) or product sales – depending on temporary traffic at the same time; This network depends on conversion. More conversion means greater income for networks and advertisers.
The best is noting that advertisers must ensure to provide high quality products to produce high conversion rates for products or services sold. In this way, the CPA network will soon approve the advertiser application especially when someone is new in business.
Because companies or entrepreneurs can save in this kind of advertising, more likely, they can save more to their online advertising campaigns and use their savings for other aspects of their campaign.
Because this kind of advertising is also used by major branded companies, it can also be used by the company as a reason for testing for the effectiveness of their ad before launching the main ad campaign.